BOB took the BMDA Auto show by storm this year with a rush of junkanoo colour and winning marketing & sales strategies. BOB’s uniquely Bahamian booth was decorated with two massive junkanoo pieces while cars sporting BOB branded balloons and decals reminded everyone that BOB was there to do business.

From the booth to each corner of the mall BOB sales representatives walked the floor and talked with prospective car buyers while Marketing promoted BOB loans via radio remote.

This year BOB partnered with auto insurance providers Colina General, JS Johnson and NUA to offer customers chances to win insurance rebates and auto accessories. The offer was promoted prior to the show on Radio, TV and in the print media and attracted excited customers to the BOB booth.

Over the course of the two-day event BOB’s Ride to Win Auto Loan Promotion produced many leads including loan applications and other business.

Photo-caption

READY FOR BUSINESS at the BOB Booth.